Fortis Campaign Spotlights Advanced Cancer Care - IHH Healthcare Berhad

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This February, Fortis Healthcare launched a Cancer Awareness Campaign across all its 28 healthcare facilities in India, emphasising the importance of personalised and targeted cancer care to millions of people.

Presentation3

Inspired by the theme by Union for International Cancer Control, Fortis launched its United by Unique Campaign as part of its ongoing fight against cancer.

Innovative Care Across Our Network
All Fortis hospitals showcased cutting-edge cancer treatment capabilities, including genomics, molecular tumour boards, robotics, and CAR-T cell therapy, ensuring customised solutions for every patient.

Spreading Awareness Across Cities

Metro wraps in Delhi NCR & Mumbai (Yellow and Central Line)
Prominent messaging at 14 bus shelters in Bangalore
Partnered government agencies to light up iconic landmarks, such as Qutub Minar, Pataudi Palace, major highways and bridges, in purple

Community Engagement

Fashion show and vintage car rally by Fortis Gurgaon to honour cancer survivors
Inspiring talent show by cancer survivors at Fortis Mulund
Community awareness sessions, street plays, and expert talks

Digital Reach & Live Events

3 mega live sessions featuring 15 top oncologists from Fortis
Vernacular podcasts and expert shorts
Launch of Oncoexpress, an in-house cancer newsletter shared with key healthcare influencers nationwide

Together, we are transforming cancer care across our IHH network.

Topics:

Patients Public

Brands:

IHH Fortis

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