Taking action against fake news and information clutter around COVID-19 vaccination, Acibadem Healthcare has launched a 360 marketing and communications campaign ‘Hold on to Life with Vaccination’, to educate and encourage the public to get vaccinated.
The integrated campaign that spans multiple online and offline consumer touchpoints, is well received and widely reported in the media.
Across all our Acibadem hospitals in Turkey, information on importance of getting vaccinated, frequently asked questions as well as debunking vaccination myths is conveyed through posters, brochures and digital screens. Electronic direct mails were also sent to all Acibadem staff and patients.
Acibadem also ran the campaign on its social media platforms, along with interesting questions and answers about what people think of the vaccine and informative videos by specialists from Acıbadem University and Acıbadem Hospitals.
Related Stories
A New Chapter Begins: Island Hospital Joins the IHH Network
On 4 November 2024, IHH Healthcare proudly welcomed Island Hospital, Penang into our expanding network in Malaysia, marking an exciting step toward delivering seamless, world-class healthcare across the region.
-(285-x-285-px)-(1).webp?sfvrsn=cbf2e05a_1)
Leading The Charge for a Greener Healthcare Future at COP29
At the 29th Conference of the Parties (COP29) held at Baku, Azerbaijan from 11 to 22 November, IHH Healthcare steps up to establish sustainability leadership in the healthcare sector. Recognising the healthcare industry’s contribution to global greenhouse gas emissions, our participation at the conference reinforces IHH’s commitment to advancing greener practices across its global operations.
Making Quality Healthcare the Hallmark of IHH
What defines quality in healthcare? For us, it goes beyond standards and expectations.
A ‘Knockout’ Pink October
Acıbadem launches its "Against Breast Cancer, We Are Ready For Every Round" campaign, featuring a powerful image of a ballerina in pink boxing gloves—symbolizing both the strength and resilience of breast cancer patients.
Prioritising Mental Wellness Every Day
In celebration of World Mental Health Day on 10 October, IHH Healthcare is excited to renew our commitment to employee well-being with a month of impactful initiatives.
Making Waves For A Cause
IHH Singapore is proud to have been the title sponsor of the inaugural Sea Regatta held over the weekend of 14 and 15 September.